The Ford Motor company Essay Example | Topics and Well Written Essays - 2500 words

The Ford Motor lodge - Essay ExampleThe company has established manufacturing and distribution units, research and development facilities, warehouses across South and North American, European, Asian along with African regions. The company also undertakes the business of elevator car rental, leasing business, car finance and other activities related to finance (ABR, 2010). Correspondingly, the paper intends to describe the strategic business audit of Ford Motor Company which is very important to analyse the current situation of the company through a systematic approach. The main purpose for using the strategic audit approach in this paper is to can an evaluation of the current strategies that have been use by the company to position itself effectively in the competitive market. External and internal factors of analysis have been utilise in this paper to clearly determine the strengths, weaknesses, opportunities and threats of the company that would provide an in-depth understandi ng of the position of the organization in the global domain. Qualitative research method has been used in this paper through the medium of secondary data in order to analyze the company. Ford Motors believes that change in the climate of natural milieu poses major opportunities and threats to the company. The company concentrates on stabilizing the effects of greenhouse gas in the environmental atmosphere to a certain extent that would result in a minimal effect on the climate change through producing cars in which the level of carbon emissions is relatively lower.