Jet Aircrafts and Aerospace Defence Equipments Essay

Jet Aircrafts and Aerospace Defence Equipments - Essay Example The market for aerospace and defense is highly influenced by other factors such as product development, product differentiation, technological innovations as well as the overall competitive environment. The market for commercial airlines and defense equipment is highly dominated by three major players – Boeing, EADS and Dassault Aviation. The Boeing Company, founded by William E Boeing in 1916, is a pioneer in the field of aerospace and defense materials. It is the world’s largest global manufacturer and supplier of commercial jetliners and military aircraft, catering to a wide range of markets including the supply of its defense products to the U.S and other allied armed forces across the world and is the second largest1 aerospace and defense contractor in the world. This is the largest business unit of Boeing so far and is mainly engaged in the process of unit designing and development and manufacturing of commercial jetliners. It boasts of a robust portfolio comprising of a range of products such as the 737 series, which has a seating capacity of up to 150 passengers, 747 series, which accommodates up to 566 passengers, 767 series with a capacity of 325 passengers, and 757 series up to 230 passengers. The company frequently introduces latest models in this segment and is currently working on the Dreamliner, which boasts of an impressive state of the art technology with an aim to provide ultimate ease in traveling to its customers. Boeing’s commercial aircraft sales play a major role in enhancing its brand value and popularity ultimately translating into increased profitability. The sale of defense products is highly dependent on external factors such as government support – in the form of subsidies, military budgets as well as the political environment. Boeing saw a substantial rise in the demands for its defense and space-related services in the wake of the Iraq war.